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New Balance began as a Boston-based arch support company in the early 1900's, developed into a specialized shoe manufacturer in the 1970's, and has grown to become a leading global athletic products company. Part of producing superior footwear and athletic apparel is manufacturing it to fit all widths and sizes, because a better fit produces better performance. Our Mission - To be the worlds leading manufacturer of high performance athletic and active lifestyle products while operating in a socially responsible manner.